Tips for effective outdoor signage
You have a matter of seconds to attract your customers and tell them what product/service you sell before their gaze moves elsewhere. So how will you stand out from the crowd? We’ve outlined some tips and tricks to consider when planning your exterior signage.
Information
As we stated above, you have seconds to tell your customer who you are and what products/services you provide so make sure you prioritise the important stuff!
A good rule of thumb is to consider what you would tell your customers if you had 20 seconds to explain your business. The next steps are to think about how and where you portray that information across the exterior of your premises.
Font
Utilise your branding as much as possible but make sure the wording is clear and easy to read from areas of high footfall and passing traffic. For night-time visibility, consider illuminated signage so it can be read in darkness and from a distance. Don’t forget to think about the order of most important information to least to ensure you position it correctly.
Colour & Material
According to entrepreneur.com, 80% of brand recognition is done through colour so as well utilising your branding, ensure you incorporate some vibrant colours to attract your audience.Considering some iconic brand colours, Cadbury’s is synonymous with purple while red is instantly relatable to Coca-Cola.
When considering the colour palettes for your signage, make sure you think about a darker and lighter pairing of colours between background font to ensure an effective contrast.
Choosing the right material for your signage can improve the overall look of your signage as well as ensuring it lasts a long time. Our team of experts are on hand to help you choose the right material and finish for your signage.
Size & Location
The sizing of your signage and its location go hand in hand, factors such as the type of building, the immediate surroundings, and the direction of where you customers approach your premises must be considered. It’s important to remember that effective signage only gives a snapshot of your business and simply convey what your business is, by trying to sell your entire business, you could overwhelm and confuse your customers.
Our team of experts can visit your premises and do an initial site visit to talk through your vision and help advise your best options.
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