Signage top tips for tradespeople
Your signage is often the first interaction potential customers have with your business. It’s a powerful marketing tool that communicates your professionalism, reliability, and brand identity for you. From vehicle graphics to shopfront signs, well-designed signage enhances your visibility and builds trust in your services.
Make Your Message Clear and Direct 🏗️
When it comes to signage for tradespeople, simplicity is key. Your sign should convey your message clearly at a glance. Think about the essentials:
Business name
Contact details
Services
Focus on making it easy for passersby to understand what you do and how to contact you. Use bold, readable fonts that stand out from a distance, and keep your message short and to the point.
Maximise the Impact of Your Vehicle Graphics 🚗
If you're often on the road, vehicle graphics are vital. Your van or truck can serve as a 24/7 marketing machine for your business. Keep these tips in mind:
- Use contrasting colours for better visibility.
- Include your logo and contact details.
- Ensure the design is professional and reflects your brand identity.
A well-branded vehicle can generate countless impressions daily, so it’s worth investing in high-quality graphics that will last.
Utilise Bold Colours and Designs 🎨
Bright, eye-catching colours naturally draw attention, but they also need to align with your brand. Choose colours that reflect the personality of your business while ensuring your text is easy to read. For example, red and yellow can suggest urgency and energy, while blue and green might evoke trust and reliability.
Consistency across all signage 🚧
Consistency is key to building a recognisable brand. Ensure that your branding elements, such as logos, fonts, and colours are used across all your signage. Whether it's on your van, your business cards, or your shopfront, maintaining a consistent look helps reinforce brand recognition.
Location is everything 📌
Where you place your signage is just as important as its design. If you're creating a shopfront sign, it should be positioned for maximum visibility from the street. Similarly, if you're placing temporary signs at a worksite, ensure they are visible from the road to attract passing traffic.
Invest in quality materials 🔨
Signs are often exposed to the elements, so it’s important to use durable, weather-resistant materials. High-quality signage will not only look more professional but also last longer, saving you money in the long run. At Signs Express, we offer a range of materials to suit your needs—from weatherproof vinyl to long-lasting acrylic.
Don't forget digital signage 📺
As more tradespeople adopt digital marketing, digital signage can be a powerful tool to complement your physical signs. Use LED signs to display rotating messages, promotions, or even your latest projects. This dynamic form of signage is perfect for grabbing attention and keeping your messaging fresh.
Signage can:
- Protect you, your workers and the public
- Ensure compliance with guidelines
- Build local awareness and promote your services
- Promote your recent projects
You may also like:
Get in Touch
Enquiry Form
Please contact your local centre by completing this enquiry form and we shall respond to your request as soon as possible.
Back to news More like this
What our customers say
