OUR WORK
Bringing a Historic Brand Back to its Former Glory
When Dresser-Rand returned to its historic Peter Brotherhood name following a major acquisition, the team needed new signage to reflect the change and quickly. That’s where Signs Express (Peterborough) stepped in.
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Client needs
The brief was straightforward but time-sensitive: three large exterior signs, each around eight metres long, all redesigned, manufactured, and installed within just ten days. From the moment artwork was approved, the clock was ticking.
To meet the tight schedule, the Signs Express team coordinated closely with several partners. Ashby Trade Signs produced the nine trays forming the main structures, while ATP Access Hire supplied the specialist equipment needed to work safely more than fifteen metres up. Every stage, from fabrication to fitting, ran to the hour.
Outcome
The newly branded site is now moving through a wider refresh, with Peterborough’s team continuing to support the rollout. For Michael and his team, it’s another example of how clear communication, practical planning, and skilled installation can turn a challenging brief into a success story and do justice to a name with real local history.
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