Combining fun with functionality
Functionality is the essence of wayfinding systems. A simple journey is what users want, however, just because something is functional, doesn’t mean it can’t be fun too. Great examples of this are:
Projected arrows on the floor are simple, effective, and easy to understand. Combined with additional signage, they help to contribute to a streamlined shopping experience for customers.
A colour-coded series of paths that lead to different areas of your building help to keep your customers on track, while tapping into the benefits of colour psychology. Unique branded photos and one-of-a-kind images highlight the nature of your company.
Themed wayfinding signage make your directional systems more compelling and remind your audience of what your organisation is all about – like a movie theatre using signs in the shape of film reels.
Simple symbols and accessibility
When customers visit a new or unfamiliar destination, the first thing they want is simplicity and clarity. When looking for a toilet, users want to see the relevant icons that have become universally recognised, this may be a symbol identifying baby changing for example. A good wayfinding design process uses the perfect combination of symbols and text to direct your visitors.
Declutter the decision points
When it comes to creating your wayfinding systems, it’s worth remembering that less is more. Wayfinding isn’t just about adding signage to every wall so that your customers never feel lost. Too much signage in one space can add to the confusion that a visitor feels. The ‘decision points’ in a physical structure are the junctions where your customers need to decide where they’re going next; obvious points include stairwells, entrances, exits and lifts. Let the Signs Express experts help you map the decision points in your organisation.
Never miss a branding opportunity
Wayfinding signage needn’t just be about helping users get from ‘A to B’ but in the right situation wayfinding signage can make up an important element of your visual identity; making sure visitors understand what makes your organisation unique.
Discover your wayfinding definition
Sometimes, it’s easy to overlook the role that graphic design must play in our day-to-day lives. However, the truth is, without the branding efforts of creative organisations, you’d have a lot more trouble finding the restroom, navigating museums and exploring unfamiliar buildings.
Wayfinding might not be considered the most exciting part of branding or the thing that today’s companies think about first when they begin to look for signage partners to support their campaigns. However, when it’s used well, a wayfinding strategy can help you to map the path to success.
